Maximizing Brand Elements

You have a small business in the process of developing your brand values, style, and design. You want to maximize customized created brand elements to provide a one of a kind experiences for your company’s clients.




This choice aids in increasing the client’s engagement and is a huge decision. It creates power interaction between you and your clients. Communication between you and your clients has the power to make or break a brand. The brand must maximize who you are and what you do. It's all-encompassing that the brand elements from the logo to the websites look and usability, your services, and all the details in between creating a brand that not only looks great but works great.


It is crucial to think of all the ways your brand will interact with your clients, creating a custom one of a kind experience for your clients.



Social Media –a platform that engages the audience and allows a brand to speak personally to them it is important to have branded post templates and an editorial calendar giving the brands social engagement a balanced consistency and expectation that your clients recognize


yourWebsite –audited your own site? Client usability is critical to have client engagement. What special touches need updating to create a more of a seamless brand experience? New and updated photos and text, …? Do you in need of a full re-design?


Invoicing and Billing – Where applicable create branded invoice templates which include your logo and styling matching your brand and making the invoicing process feel more a part of your business and not just a financial formality. The Creative Market site has incredible resources for items.Shipping/Delivery You recently opened a package it was just as exciting opening the package, as using the product? It had Branded wrapping paper, boxes, stickers, thank you cards Moo is a great go-to for special shipping and delivery goodies that make packages more memorable. A must for consideration in Branding all your elements/products


Email – Consider having a customized email subscription program related to your website domain so, it supports your business? Add brand personal touches to each email?


Business Cards  – Business cards are an underutilized brand tool. Create and inspires people to want to reach out and contact you, showing how awesomeness of your brand. Use photos invest in a unique shape if it better supports your brand’s goals. Again, Moo is our number 1 resource for all our business card needs.


Print Materials – Remember all digital and print products. Provide and keep guides, or educational resources in print and digital format? Ensure that all digital and print branded materials.


Video Chats – conducting meetings with a player in the overall brand experience. The programs you use? Your attire when attending meetings? What does the client see behind you? Zoom the best resources to maximize video time with each client, including recordings, screen sharing, drawing on the screen, and scheduling calls in advance — all the details matter.


#branding #brandingtips #visualbranding #personalbranding

Orlando, Florida

©2019 Kalysa Wilson & Co., LLC

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